What is Postwar?

Postwar is the creative company of writer/director S G Collins.

Collins makes short movies to help people and organizations tell their stories. He's been in the business since 1981, creating marketing films, TV spots and other visual media for both small and globally active enterprises, including nonprofit and scientific groups.

Brief showreel of Collins' work (2:35 min).

Helping them see what you mean

He also leads an active life as an independent artist, leaving a trail of short dramatic films, no-budget docus, underground music videos, sound plays, fiction, paintings and music.

Collins came from Boston US and moved to Amsterdam NL in 2003.

Business film

People often use videos to
— introduce their organization
— romance the company identity
— illustrate an obscure concept
— explain a new technology
— launch a new product
— persuade bosses to support an internal project
— excite their workforce
— recruit new talent
— open a conference
— raise funds

His clients value Collins' ability to present a complex technology, or an arcane value proposition, in such a way that lay people swiftly grasp its impact. He came to a genre characterized by flashy intros and drab middles — and transformed it into a tool for making a real difference in viewers' minds.

Clarity + concision = coolness

His method is simple: focus on true meaning. Collins tries to break through the trap of corporate 'internal focus' and express the real significance of his clients' ideas in plain language. Clarity and concision are his most sought-after virtues.

But then, it's not enough for the message to be accessible: it also has to be true. Each project obliges the filmmaker to learn and understand the client's ideas thoroughly enough, that he can then plot the shortest path to the viewer's mind.

Over the years Collins' clients have included Sony, Alcatel-Lucent, Reebok, Hologic, IBM Software, L'instrumentarium Paris, Lensman, Euro-IX, Avid, NewTek, TraceLink, Dunlop, EeStairs, Raptim ... and Mr Tong's restaurant.

See also: '10 tips for effective business film'

Here are some examples of Collins' movies for business:

'Continuum' (01:32)

Hologic. Corporate image film.

'Zest' (01:30)

Zest, Amsterdam. Small business, restaurant web video.

'EeCrew' (01:30)

EeStairs. Film to recruit new craftspeople.

'Dream Flight' (02:00)

EeStairs. Product marketing film for Dutch stairway design company.

'Life Sciences Cloud' (04:40)

TraceLink. Tech product marketing film, pharmaceutical sector.

'Mr Tong's ad' (00:30)

Mr Tong's Asian Restaurant. Small business, restaurant ad.

'The Purpose of Beauty' (04:48)

Natasja Paskas. Small business, professional service promo.

'The Unexpected Woman' (01:20)

Hologic. Opener for women's leadership conference.

Independent work

Collins also creates purely imaginative projects.

When he is not working with clients, S G Collins is still always working — either making up stories or telling true ones.

'Burgerzaken' (2015)

Surreal love story about a guy drifting between dreams in contemporary Amsterdam. In Dutch, with English subtitles.

'Bang' (2016)

Two people who share the same fear meet by accident on New Year's Eve in Amsterdam.

'A different Texas' (2016)

A stranger sits next to her in the café, claiming to be sent from the future.

'Eye full' project

An erotic/dramatic feature film now in search of funding.

Moonaddict: 'Zie me staan' (2013)

Music video, made in Amsterdam. 'Look outside and see me standing there.'

Aleksandra Anisimowicz: 'Hier soir ' (2012)

Music video, made in Paris. From Poulenc's 'La Voix Humaine'.

'Niets zeggend' (2009)

Documentary about the lost choreographer, Micheline Dumonceau.

The 'Mungo Royo' soundplays (2012-2013)

Four audio dramas set in a dystopic future, featuring a philosophical ice cream man with mysterious powers. All the 'actors' are friends of Collins.

Amstergasm (2013)

A web site for visitors and newcomers, with lots of short essays and films all about being in Amsterdam.

'Moon hoax not' (2012)

The notorious YouTube essay that got Collins in trouble with the crazy side of the internet. Publicized by Washington Post, Gizmodo, Popular Mechanics, Earthsky.org, geek.com and many others — including actor Stephen Fry.

Contact & business info

Postwar Media
t.a.v. S G Collins
Witte de Withstraat 113-3
1057 XP Amsterdam NL
+31 6 28 55 12 98
KvK nr: 34187569
BTW nr: 249956615B01
All media on this site Copyright © 1982-2017   S G Collins / Postwar Media — except works-made-for-hire copyrighted by their respective owners.