Helping them see what you mean
Postwar is the creative company of writer/director S G Collins.
Collins makes short movies to help people and organizations tell their stories. He's been in the business since 1981, creating marketing films, TV spots and other visual media for both small and globally active enterprises, including nonprofits and academic groups.
His clients value Collins's ability to present a complex technology, or an arcane value proposition, in such a way that lay people swiftly grasp its significance. The goal is always to make a real difference in viewers' minds.
Brief showreel of Collins' work (2:35 min).
Marketing films: clarity + concision = coolness
People often use video to
introduce the organization
romance the company identity
illustrate an obscure concept
explain a new technology
launch a new product
persuade bosses to support an internal project
open a conference
excite the workforce
recruit new talent
Collins's method is simple: focus on true meaning. Collins tries to break through the trap of corporate 'internal focus' and express the real significance of his clients' ideas in plain language. Clarity and concision are his most sought-after virtues.
But it's not enough for the message to be accessible: it also has to be true. Each project obliges the filmmaker to learn and understand the client's ideas thoroughly enough, that he can then plot the shortest path to the viewer's mind.
Over the years Collins's clients have included Sony, Alcatel-Lucent, Reebok, Hologic, IBM Software, L'instrumentarium Paris, Lensman, Euro-IX, Avid, NewTek, TraceLink, Dunlop, EeStairs, Raptim ... and Mr Tong's restaurant.
Here are some examples of Collins' movies for business:
'Continuum' (01:32) Hologic. Corporate image film.
'EeCrew' (01:30) EeStairs. Film to recruit new craftspeople.
'Run' (01:13) Reebok. Energizer for sales conference. Photographed in Ireland by Barry Donnellan.
'Dream Flight' (02:00) EeStairs. Product marketing film for Dutch stairway design company.
'The Unexpected Woman' (01:20) Hologic. Opener for women's leadership conference.
'Life Sciences Cloud' (04:40) TraceLink. Tech product marketing film, pharmaceutical sector.
'Musicians Without Borders' (02:53) Nonprofit funding appeal.
'The Purpose of Beauty' (04:48) Natasja Paskas. Small business, professional service promo.
Collins designs web spots for cafés and restaurants.
'Zest' (01:30) Zest, Amsterdam. Small business, restaurant web video.
'Mr Tong's' (00:30) Mr Tong's Asian Restaurant. Small business, restaurant ad.
'Sushi Me' (00:30) Spot for sushi delivery in Amsterdam. Small business, restaurant ad.
'Hungry?' (00:20) Spot for cake shop. Small business ad.
Collins also creates purely imaginative works.
Collins also has an active life as an independent artist, leaving a trail of short dramatic films, no-budget docus, underground music videos, sound plays, fiction, paintings and music. He is always working either making up stories or telling true ones.
'Volk vs visgraat' (2018) (27:30) (English: People versus fishbone) A documentary about how radical changes in public transit policy are affecting the lives of eight Amsterdammers. In Dutch with English subtitles.
'Heidi Helressel's weirdest Tuesday' (2017) (30:00) A strange little Amsterdam story about 24 hours in the life of a young novelist. In English with Dutch subtitles.
'Burgerzaken' (2015) (14:30) Surreal love story about a guy drifting between dreams in contemporary Amsterdam. In Dutch, with English subtitles.
'Bang' (2016) (14:02) Two people who share the same fear meet by accident on New Year's Eve in Amsterdam.
'A different Texas' (2016) (09:40) A stranger sits next to her in the café, claiming to be sent from the future.
Moonaddict: 'Zie me staan' (2013) (04:56) Music video, made in Amsterdam. 'Look outside and see me standing there.'
Aleksandra Anisimowicz: 'Hier soir ' (2012) (03:18) Music video, made in Paris. From Poulenc's 'La Voix Humaine'.
Niets zeggend' (2009) (17:40) Documentary about the lost choreographer, Micheline Dumonceau.
The 'Mungo Royo' soundplays (2012-2013)
Four audio dramas set in a dystopic future, featuring a philosophical ice cream man with mysterious powers. All the 'actors' are friends of Collins.
Some of Collins's writings are available for purchase from Amazon.
The guy in 13, and other fictions A collection of short stories that take place in Amsterdam, Atlantic City, Boston, Buffalo, Los Angeles, Montreux, Niagara Falls, Paris, Peenemünde, Providence, Toscana, and various surburbias of the heart.
Angel guts A novel. 'Two girls in love, a Honda Civic, and America. What could go wrong?'
This book features in the 'Heidi Helressel' film.
Susan at the center of the universe A novel, set in Amsterdam. 'Time and space begin ... in the palm of your hand.' A new age wanderer moves in with an astrophysicist. Science and spirituality collide. Sexual tension swirls. And they accidentally learn from each other.
05 feb 2018. For the Colloquium on Adriaan Reland (1676 - 1718), held at the Descartes Center at Utrecht University, Collins created a 30-sec show open for the talk given by A K Pytlowany.
27 jan 2018. Postwar published the 27-min documentary 'Volk vs Visgraat' (People vs Fishbone), a story of eight Amsterdammers affected by the radical changes in public transit policy. The film explores the history of broken promises, and the triumph of big money over the needs of citizens.
27 aug 2017. Zest digital signage. The restaurateur contemplated hanging a sign with his logo on the wall, but then he'd have to remove it whenever he wanted to use his video projector. Collins's solution: make the sign a movie, and improve visibility for walk-bys on the sidewalk.
t.a.v. S G Collins
Witte de Withstraat 113-3
1057 XP Amsterdam NL
+31 6 28 55 12 98
KvK nr: 34187569
BTW nr: 249956615B01
All content on this site Copyright © 1982-2018 S G Collins / Postwar Media except works-made-for-hire copyrighted by their respective owners.